Client
Kaleta Apartments, Croatia
Industry
Hospitality
Services
Brand Identity, Brand Tagline
Introduction
Kaleta Apartments is located in Split, Croatia—a 1700 year old historic centre within the Diocletian’s palace walls. This splendid accommodation was created by merging two houses which are a stone’s throw distance.
The logo and tagline for Kaleta Apartments, designed by Pandesign, integrate Slavic cultural elements, specifically mountain and star symbolism. The logo uses negative space to depict these symbols, forming a shape reminiscent of a bookmark. This design reflects Kaleta’s dedication to finding, restoring, and renting heritage cottages. The tagline “Rent some legacy” underscores the company’s mission to connect guests with the historical and cultural heritage of their accommodations.
Visual Identity
Symbolism
Mountain and Star: The logo incorporates mountain and star elements, reflecting Slavic cultural and historical symbolism.
Negative Space: These elements are depicted using negative space, creating a clean and modern aesthetic.
Form
Bookmark Shape: The overall shape of the logo resembles a bookmark, symbolizing Kaleta’s dedication to preserving and showcasing heritage cottages.
Representation
The design conveys Kaleta Apartments’ mission of connecting guests with the historical and cultural heritage of their accommodations.
Colour Palette
Deep Red: The primary color, symbolizing the rich history and cultural heritage of the region.
Warm Brown: Used for the text, providing a sense of warmth, stability, and connection to the earth and tradition.
This palette effectively communicates the brand’s dedication to heritage and the cozy, welcoming atmosphere of their restored cottages.
Typography
We’ve used Agenda, a clean and modern sans-serif typeface to create the typographic feel for Kaleta. Agenda’s bold weight provides strong visual presence and legibility, aligning with the brand’s solid and reliable image. The font’s contemporary style complements the logo’s design, reinforcing the brand’s dedication to offering quality, historically enriched accommodations while maintaining a modern, approachable aesthetic.
Application
