We build impactful brand experiences that resonate with audiences and elevate market presence. By blending strategy and creativity, we turn visions into compelling identities, driving business growth and success.
We design
Projects
Case Study
Kule Kule
Our challenge was to create a brand that embodies trustworthiness and authenticity. We aimed to develop a name and logo that effectively convey these values in an engaging and coherent manner. The logo was designed to resemble an official mark—a symbol of trust and authenticity.
Kule Kule
Brand Strategy, Brand Naming, Identity Design, Tagline, Brand Communication, Brand Collaterals
Featured Case Study
Current Project
Alka
Our challenge was to create a brand that embodies trustworthiness and authenticity. We aimed to develop a name and logo that effectively convey these values in an engaging and coherent manner. The logo was designed to resemble an official mark—a symbol of trust and authenticity.
Alka
Brand Strategy, Brand Naming, Identity Design, Tagline, Brand Communication, Brand Collaterals
Perspective
Passion & Precision
Welcome to the brand new Pandesign! We’re thrilled to announce a fresh brand look and our redesigned website embodying our growth and commitment to innovative design. This reimagined identity showcases our vision as a growing visual communication agency, connecting with audiences worldwide.
About Us
Pandesign is a strategic brand communications agency committed to turning ideas into visually stunning designs. Since our founding in 2010, we have collaborated with over 50 organisations across diverse industries, delivering customised design solutions that help businesses achieve their strategic and communication goals.
Nestled in picturesque town of Nainital, lower Himalayas, India, our studio thrives in a serene environment that fuels our creativity.
We are committed to providing the highest quality designs within the most efficient timeframes, ensuring our clients receive outstanding results swiftly.
Projects Completed
Organisations Served
Years in Industry
Years in Education
“Our mission is to transform ideas into impactful, visually captivating designs that resonate with our clients’ core messages and values. We’re committed to crafting innovative, culturally sensitive design solutions that drive business success and build meaningful connections. By upholding excellence, fostering collaboration, and embracing sustainability, we strive to elevate brands and inspire positive change globally.”
Read more about us →
Our Services
Brand Strategy
Brand Naming
Brand Identity
Our brand identity design process is a comprehensive and strategic journey that transforms your brand’s essence into a visually compelling and cohesive identity. Here’s how we do it:
01. Discovery and Research
We start with a deep understanding of your brand’s mission, values, target audience, and competitive landscape through thorough research and stakeholder interviews. This foundation helps us grasp your brand’s core essence and strategic goals.
02. Concept Development
Using insights from the discovery phase, our creative team brainstorms and develops initial concepts. We explore various visual styles, color palettes, typography, and graphic elements that align with your brand’s personality and vision.
03. Design Exploration
We create multiple design concepts and mood boards, presenting various visual directions. This exploration allows us to consider different interpretations of your brand’s identity and gather your feedback on each option.
04. Refinement and Iteration
Based on your feedback, we refine the selected concepts, fine-tuning details to ensure every element works harmoniously together. This iterative process guarantees that the final design is both aesthetically pleasing and strategically sound.
05. Finalization
Once the design is perfected, we finalize your brand identity. This includes creating a primary logo, secondary logos, color palettes, typography guidelines, and other visual elements that form the core of your brand’s visual language.
06. Brand Guidelines
To ensure consistency across all touchpoints, we develop comprehensive brand guidelines. These guidelines detail the proper usage of brand identity elements, including logo placements, color specifications, typography rules, and imagery styles.
07. Collateral Design
We apply the finalized brand identity to various touchpoints such as business cards, letterheads, packaging, digital assets, and more, ensuring a unified and professional brand presence across all mediums.
08. Implementation Support
We provide ongoing support during the implementation phase, ensuring the new brand identity is seamlessly integrated into all aspects of your business operations and communications.
Our comprehensive process ensures that your brand identity is not only visually stunning but also deeply resonant with your brand’s values and strategic goals.
Brand Campaign
Our Brand Campaign Design process is a dynamic and strategic journey aimed at creating impactful campaigns that effectively communicate your brand’s message and engage your audience. Here’s how we do it:
01. Discovery and Research
We begin by understanding your campaign objectives, target audience, market landscape, and key messages. This involves thorough research and stakeholder interviews to ensure that the campaign aligns with your brand’s overall strategy and goals.
02. Strategic Planning
Based on the insights gathered, we develop a strategic plan that outlines the campaign’s goals, target audience, key messages, and channels of communication. This blueprint serves as the foundation for the creative process.
03. Concept Development
Our creative team brainstorms and develops initial campaign concepts. We explore various themes, storytelling techniques, and visual styles to find the best approach for effectively communicating your brand’s message.
04. Design and Content Creation
We bring the chosen concept to life by creating compelling visuals and engaging content. This includes designing graphics, writing copy, producing videos, and developing other multimedia elements that are consistent with your brand identity.
05. Cross-Channel Integration
To maximize the campaign’s reach and impact, we adapt the visuals and content for various channels, including social media, print, web, and outdoor advertising. This ensures a cohesive and consistent brand presence across all platforms.
06. Implementation and Launch
We manage the rollout of the campaign across the chosen channels, ensuring that all elements are executed flawlessly and on schedule. This phase includes monitoring the campaign’s performance and making necessary adjustments in real-time.
07. Performance Analysis and Optimization
After the campaign launch, we continuously track and analyze its performance using key metrics and feedback. Based on these insights, we refine the campaign elements to improve engagement and achieve better results.
08. Reporting and Insights
At the end of the campaign, we provide a comprehensive report detailing its performance, successes, and areas for improvement. These insights help us understand what worked well and guide future campaigns.
We ensure that your brand campaigns are not only visually stunning but also strategically sound and highly effective in achieving your marketing goals.
Packaging Design
Our Packaging Design process is a blend of creativity, strategy, and functionality, aimed at making your products stand out on the shelf while communicating your brand’s essence. Here’s how we approach it:
01. Discovery and Research
We start by understanding your product, brand, target audience, and market landscape. This involves thorough research and stakeholder interviews to gather insights that will inform the design process.
02. Concept Development
Based on the insights gathered, our creative team brainstorms and develops initial packaging concepts. We explore various design styles, materials, and structures to find the best solution that aligns with your brand and product requirements.
03. Design Exploration
We create multiple design concepts and prototypes, presenting various visual and structural options. This allows us to explore different interpretations of your packaging and gather your feedback on each option.
04. Refinement and Iteration
Based on your feedback, we refine the selected concepts, fine-tuning details such as graphics, typography, colors, and materials. This iterative process ensures that the final design is both aesthetically pleasing and functionally effective.
05. Material Selection and Prototyping
We carefully select materials that not only enhance the visual appeal but also meet practical considerations such as durability, sustainability, and cost-effectiveness. We create prototypes to test the design’s functionality and visual impact.
06. Finalization
Once the design is perfected, we finalize the packaging specifications, including dimensions, materials, printing techniques, and finishes. We ensure that every detail is meticulously planned to achieve the desired outcome.
07. Production Coordination
We collaborate with trusted production partners to oversee the manufacturing process, ensuring that the final product meets our quality standards and your expectations.
08. Implementation and Rollout
We support the implementation of the new packaging design across your product range, ensuring a smooth transition and consistent application in all marketing and retail environments.
09. Performance Evaluation
After the rollout, we gather feedback and analyze the performance of the packaging in the market. This helps us identify any areas for improvement and make necessary adjustments for future designs.
At Pandesign, our goal is to create packaging that not only protects and presents your product effectively but also enhances your brand’s story and connection with consumers.
Publication Design
Our Publication Design process transforms your content into visually engaging and coherent publications. We aim to create designs that are not only aesthetically pleasing but also enhance readability and communication. Here’s our approach:
01. Discovery and Research
We begin by understanding the purpose, audience, and content of your publication. This involves thorough research and discussions with stakeholders to grasp the publication’s goals and desired impact.
02. Content Structuring
We organize your content into a clear and logical structure, ensuring that it flows seamlessly. This includes defining sections, hierarchy, and layout to make the information accessible and engaging.
03. Concept Development
Our creative team develops initial design concepts, exploring various visual styles, typography, color schemes, and graphic elements. These concepts reflect the publication’s tone and align with your brand identity.
04. Design Exploration
We create multiple design mockups, presenting different layout options and visual directions. This allows us to experiment with various approaches and gather your feedback to refine the design.
Refinement and Iteration: Based on your feedback, we refine the selected design, fine-tuning details such as typography, imagery, and graphic elements. This iterative process ensures that the final design is both visually appealing and functionally effective.
05. Page Layout and Design
We meticulously design each page, ensuring consistency and coherence throughout the publication. This includes careful attention to typography, spacing, imagery, and overall visual harmony.
06. Illustrations and Graphics
We create custom illustrations and graphics to enhance the content and add a unique visual touch. These elements are crafted to complement the text and improve the reader’s experience.
07. Proofreading and Editing
To ensure accuracy and professionalism, we conduct thorough proofreading and editing of the content. This step ensures that the publication is free of errors and polished to perfection.
08. Finalization and Printing
Once the design is approved, we prepare the files for printing, ensuring they meet all technical specifications. We coordinate with trusted printing partners to oversee the production process and ensure high-quality results.
09. Digital Adaptation
If needed, we adapt the publication for digital formats, ensuring it is optimized for online viewing and interactivity. This includes creating responsive designs that work seamlessly across devices.
At Pandesign, our goal is to create publications that captivate your audience, effectively communicate your message, and reflect the essence of your brand. Whether it’s a book, magazine, report, or any other printed material, we ensure that every page is crafted with precision and creativity.
User Interface Design
We design interactive elements and micro-interactions that enhance user engagement and guide users through the interface. This includes animations, transitions, and feedback mechanisms that respond to user actions in a meaningful way.
01. Responsive Design
We ensure that the interface is responsive and adaptable to different screen sizes and devices. This includes designing flexible layouts and scalable elements that provide a consistent user experience across desktop, tablet, and mobile devices.
02. Usability Testing
We conduct usability testing to gather feedback from real users and identify areas for improvement. This allows us to iterate on the design and optimize the interface for maximum usability and effectiveness.
03. Accessibility
We design interfaces that are accessible to users with disabilities, following best practices and guidelines such as WCAG (Web Content Accessibility Guidelines). This ensures that all users can access and interact with the interface comfortably.
04. Integration and Development Support
We collaborate with developers to ensure seamless integration of the design into the final product. We provide ongoing support and guidance throughout the development process to ensure that the design vision is realized effectively.
05. Continuous Iteration and Improvement
We believe in continuous improvement and iteration based on user feedback and analytics. We monitor user interactions, gather data, and make data-driven design decisions to enhance the interface over time.
At Pandesign, we’re passionate about creating digital experiences that not only meet the needs of users but also exceed their expectations. Whether you’re designing a website, mobile app, or interactive kiosk, we’re here to help you create interfaces that are intuitive, engaging, and impactful.
Web Design
Our Design Process
-
Initial Consultation: We start by discussing your needs, goals, and vision. This initial meeting sets the stage for a successful partnership.
Phase 01
-
Discovery & Research: We begin by thoroughly understanding your goals, target audience, and market landscape through research and analysis.
Phase 02
-
Strategic Planning: We develop a tailored strategy that aligns with your objectives and sets a clear direction for the design process.
Phase 03
-
Concept Development: We generate innovative ideas and concepts that capture the essence of your brand and message.
Phase 04
-
Design Exploration: We explore various visual elements, including color palettes, typography, and imagery, to bring your brand to life.
Phase 05
-
Feedback and Iteration: We gather feedback from you and iterate on the designs to ensure they meet your expectations and objectives.
Phase 06
-
Refinement and Finalization: We refine the chosen design concepts, ensuring they are polished and ready for implementation.
Phase 07
-
We deliver the finalised designs and offer support during the implementation phase to ensure a smooth transition.
Phase 08
-
Evaluation & Optimization: We monitor and evaluate the design's performance, making adjustments as needed to optimize results.
Phase 09
-
Ongoing Support: We provide ongoing support and guidance to help you maintain and evolve your brand over time.
Phase 10